Tips for Graphic Design that Sells
Content secrets to maximize your response


1. Clear Mission: A well designed postcard has one dominant headline or graphic to catch the eye and communicate your benefit to the reader.

2. Easy on the eyes: Top designers stick with one or two fonts plus the logo. Use large, bold type for headlines and special offers.

3. White space: Plenty of white space creates a design that is friendly, open and inviting.

4. Readable: Avoid type that is too small or condensed. Also avoid columns that are too wide or paragraphs that are too long.

5. Relevance: Use relevant illustrations that dramatize your message and draw attention.

6. Direction: Once you have their attention, direct them where to go to buy. Make sure your address, phone number, web address and instructions are clear.

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